Good Good Golf Faces Backlash Over Controversial Ad, PGA Tour Concerns Raised
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Good Good Golf continues to deal with the backlash from a controversial ad, in which one of its co-founders, Garrett Clark, pushed over a woman for trying to touch his driver. Callaway reportedly cut ties with the company on Thursday, per Sports Business Journal, just hours after Clark issued a video apology.
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CBS SportsWhile Good Good was given the opportunity to "step away" from its planned sponsorship in this case, the brand was hit with a hammer earlier Thursday when Callaway ended its relationship with the creator, effective immediately, committing $1 million to support organizations working to prevent violence against women. The club manufacturer also stated that an investigation was underway to determine how the advertisement was approved.
Sky SportsContent creators Good Good Golf pull out of title sponsoring PGA Tour event in November, saying "we recognise that we have work to do as an organisation"; Brand apologised for publishing a video for a Callaway driver last week that has been accused of portraying violence against women
Bleacher ReportCallaway Golf has severed its relationship with Good Good amid backlash to an ad that showed a male shoulder checking a female to the ground as she reaches for a driver in his golf bag.
ESPNCallaway drops Good Good amid video backlash Golf equipment manufacturer Callaway has ended its relationship with Good Good Golf, effectively immediately, following backlash for a video advertisement that depicted a man shoving a woman to the ground.
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Good Good Golf was launched as a YouTube channel in 2020 and now is among the largest content creators in the sport.
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Bleacher ReportGood Good is a golf-focused social media channel founded in 2020. It has gained a strong foothold in the golf world, including partnering with Callaway dating back to 2023.
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"I think what we saw was concerning, is clearly not aligned with PGA Tour values," Rolapp said. "We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late.
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CBS Sports"I think initially, no, [they did not take enough accountability]," Rolapp said Tuesday. "I think what we saw was concerning, is clearly not aligned with PGA Tour values. We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late. But I think the responses are getting better. I think we've seen some things this morning, we've had some conversations with them, so we'll continue to monitor and work with them going forward. But no, we were disappointed with what we saw."
5 details only one outlet reported
Independent claims that didn't surface elsewhere in our corpus. Treat as supplementary — not corroborated across outlets.
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01 Sky Sports The video published last week by the popular content creators was subsequently deleted after widespread criticism that it portrayed violence against women.
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02 Bleacher Report "As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video. The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence, or threatening behavior of any kind."
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03 Yahoo Sports "Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we re-posted," Callaway said in a statement to SBJ. "We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.
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04 CBS Sports Earlier this week, Golf Channel postponed the return of its reality competition series, "Big Break," as it was collaborating with Good Good. That show's presenting sponsor, Golf Galaxy, wanted its branding removed from the program. Operated under Dick's Sporting Goods, Golf Galaxy stopped selling Good Good products, as did the PGA Tour Superstore.
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05 SB Nation Motor City Golf Club has its frontman. TGL announced on Wednesday that Brooks Koepka is the new franchise’s first player and that he will be a part of the fold for the 2027 season.
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