LIV Golf to End Funding from Saudi Arabia After 2026 Season

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LIV Golf to End Funding from Saudi Arabia After 2026 Season
Photo: Bloomberg
money· A press review of 6 outlets
  1. LIV Golf is preparing to inform players and staff that its main financial backer, Saudi Arabia’s Public Investment Fund, will stop funding the league after the 2026 season, according to Golfweek. The announcement—expected midweek—would open the door for CEO Scott O'Neil to pursue new investment to keep the tour running.

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    Washington Times Business

    The Saudis have spent $5 billion on LIV Golf over five years without achieving profitability, including $1 billion on player contracts. Players compete for $30 million purses at each event on the LIV schedule, an amount that could be reduced next year without Saudi funding.

    MarketWatch

    LIV Golf is set to lose its financial backing from Saudi Arabia’s Public Investment Fund (PIF) which has reportedly poured $5.3 billion into the golf league since its inception in 2021.

    BBC Business

    Published Saudi Arabia will withdraw its multi-billion dollar backing of LIV Golf at the end of the season, plunging the future of the series into doubt.

    Financial Times

    Upstart league unable to build a sustainable business so it could wean itself off a total reliance on the PIF’s wealth

    Bloomberg

    LIV Golf has tapped law firm Gibson Dunn & Crutcher to advise it in an effort to turn around a loss-making business and find investors to fill the gap left by Saudi Arabia’s Public Investment Fund, according to people familiar with the matter.

  2. Uncertainty around funding has been building. In April, O’Neil acknowledged the league is only financed through this season, saying future survival depends on securing new backers—even as he publicly maintained LIV is in its best position yet.

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    Washington Times Business

    O’Neil mentioned sponsorships, ticket sales, television contracts and the league’s global footprint as reasons for optimism that it could secure funding. The league plans to take its 13 franchises to market, and O’Neil said those teams would be offered to potential buyers with players in place.

  3. Major winners Jon Rahm, Bryson DeChambeau, Phil Mickelson and Cameron Smith are among the players who compete on the LIV tour.

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    Washington Times Business

    The PIF’s deep pockets were integral for LIV in prying some of the sport’s best players from the PGA Tour. It spent $1 billion to land the likes of Bryson DeChambeau, Brooks Koepka, Phil Mickelson, Cameron Smith and eventually Jon Rahm, the last big signing at the end of 2023.

    ZeroHedge

    LIV did manage to lure big names like Phil Mickelson, Dustin Johnson, Bryson DeChambeau, and Jon Rahm with lucrative deals. Still, its team-based, no-cut format struggled to resonate broadly, despite pockets of success overseas and moments like Anthony Kim’s brief resurgence.

  4. It follows an era in which the fund poured staggering sums of money into various sports ventures around the world. Soccer has been a centerpiece - the country is hosting the 2034 World Cup, while PIF owns a majority stake in Newcastle of the Premier League and bolsters the Saudi Pro League. The fund has also spent big on men’s and women’s pro tennis, Formula 1, boxing and more.

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    BBC Business

    Saudi Arabia hosts and invests in a number of sports, including football, boxing, Formula 1 and tennis, and is due to host the 2034 World Cup. Earlier this month, PIF announced it had sold a 70% stake in Saudi Pro League club Al-Hilal.

From the margins

5 details only one outlet reported

Independent claims that didn't surface elsewhere in our corpus. Treat as supplementary — not corroborated across outlets.

  1. 01 Washington Times Business

    STERLING, Va. — Jon Rahm has resolved his financial dispute with the European tour, a move that potentially gives him a place to compete in 2027 and beyond with LIV Golf facing an uncertain future.

  2. 02 Bloomberg

    Private equity firm KPS Capital Partners is buying the discounted debt of its own company, Oldcastle BuildingEnvelope, in a bid to secure the upper hand in the glass giant’s looming financial overhaul.

  3. 03 ZeroHedge

    Since launching in 2022 as a challenger to the PGA Tour, the circuit has reportedly burned through more than $5 billion while failing to gain meaningful U.S. viewership. Broadcast deals with The CW Network and later Fox did little to improve ratings.

  4. 04 MarketWatch

    The league has relied entirely on funding from PIF, but announced on Thursday that it’s now searching for new investors.

  5. 05 BBC Business

    On Thursday, the breakaway tour announced a "strategic evolution" - including a newly established independent board led by Gene Davis and Jon Zinman, who it says have "proven track records of navigating complex situations" - as it bids to find replacement financial investors.

Assembled from 4 corroborated claims drawn from 6 independent outlets. Every passage above is taken verbatim — Dorothy doesn't paraphrase or summarize.

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Sources (6)

  • marketwatch
  • zerohedge
  • bbc-biz
  • washtimes-biz
  • bloomberg
  • ft

Original Articles (8)