Good Good Golf Loses Callaway Partnership, Sponsors Dispute Over New Golf Equipment
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ATLANTA — Good Good Golf lost its partnership with Callaway on Thursday and no longer will be title sponsor of a PGA Tour event in November as the fallout continued over a video for a new Callaway driver that showed a man shoving a woman to the ground who was trying to touch the golf club.
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BreitbartGolf equipment giant Callaway has cut ties with Good Good Golf after both companies were beset by backlash over a viral online ad that many felt promoted violence against women.
The Guardian USGood Good Golf co-founder Garrett Clark apologized in a video on Wednesday night, saying he hopes “we can move on” amid continued fallout from an advert that many believe made light of violence against women.
NBC NewsIntended to promote Callaway and Good Good’s collaboration on its Quantum Driver, the commercial instead immediately drew criticism for appearing to promote violence against women. In the commercial, Good Good co-founder Garrett Clark is seen rushing over to his golf bag and pushing over golfer Alexis Miestowski to keep her from grabbing the Quantum Driver.
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Good Good is one of the world’s most popular YouTube sports channels and has been credited with bringing golf to a younger audience.
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NBC NewsProducing audience-grabbing videos was how Good Good quickly ascended to become one of golf’s up-and-coming brands among younger fans since its founding as a YouTube channel in 2020. It delved into apparel, with its eye-catching hat designs carried in mega-stores like Golf Galaxy and the PGA Tour Superstore. According to the company, its growth was aided by raising $45 million from outside investors that include Omaha Productions, the company co-founded by former NFL quarterback Peyton Manning and television executive Jamie Horowitz. Good Good began partnering with Callaway in 2023.
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Golf Channel postponed the premiere of the reality show Big Break x Good Good by a week after a sponsor requested that its branding be removed. Dick’s Sporting Goods and Golf Galaxy are among the retailers to have pulled Good Good merchandise from their in-store shelves and online.
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Washington TimesGolf Channel postponed a Good Good reality show because a sponsor, reported to be Galaxy Golf, wanted its brand scrubbed from the telecast. Dick’s Sporting Goods removed the apparel from its stories. And then Callaway said it was ending the three-year sponsorship.
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Callaway is apologizing and saying its content review process “was not comprehensive enough,” and said the company will donate $1 million to “support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.”
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NBC NewsCallaway said it would also commit $1 million to organizations that work to prevent violence against women.
5 details only one outlet reported
Independent claims that didn't surface elsewhere in our corpus. Treat as supplementary — not corroborated across outlets.
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01 The Guardian US The ad drew immediate backlash with claims it depicted violence against women, and Good Good quickly removed it from social media. The company issued an apology on Saturday, and Clark added a personal apology in a video posted to his social media Wednesday night.
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02 Washington Examiner Rep. Chuck Edwards (R-NC) sent his colleagues a letter defending his gifts, poems, and compliments to female staffers, claiming his actions were misinterpreted as sexual harassment.
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03 Washington Times Good Good, among the most popular in the YouTube Golf space, has said it was meant to be a spinoff from the movie, “Obsession.” But the criticism was immediate and relentless, and the pressure began mounting by the day.
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04 NBC News Yet none of Good Good’s content had ever gone viral, or caught on beyond strictly a golf audience, like the commercial and the mainstream criticism it drew.
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05 Breitbart The controversy erupted last weekend when Callaway and Good Good Golf posted a video that was supposed to be funny but instead sparked an eruption of condemnation.
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- breitbart
- nbc
- guardian
- washexaminer
- washtimes