Content Creators Pull Out from PGA Tour Event Sponsorship, Golf Channel Delays Reality TV
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Content creators Good Good Golf pull out of title sponsoring PGA Tour event in November, saying "we recognise that we have work to do as an organisation"; Brand apologised for publishing a video for a Callaway driver last week that has been accused of portraying violence against women
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CBS SportsThe PGA Tour announced Thursday that Good Good Golf decided to remove itself as the sponsor of a FedEx Cup Fall event running from Nov. 12-15 at Omni Barton Creek Resort & Spa in Austin, Texas. This comes after the golf content creator group, which collaborated with Callaway on a new driver, released an advertisement in which co-founder Garrett Clark pushed a woman to the ground, saying, "Do not touch my new driver."
Bleacher ReportCallaway Golf has severed its relationship with Good Good amid backlash to an ad that showed a male shoulder checking a female to the ground as she reaches for a driver in his golf bag.
Yahoo SportsGood Good has been enveloped in controversy since August 21 when it posted an advertisement for its new driver collaboration with Callaway that depicted Good Good's Garrett Clark shoving a woman to the ground. The video drew widespread backlash from golf fans and social media at large, prompting Golf Galaxy, among other stores, to pull the brand's merchandise from its retail platforms. Callaway also cut ties with Good Good on Thursday morning.
ESPNCallaway drops Good Good amid video backlash Golf equipment manufacturer Callaway has ended its relationship with Good Good Golf, effectively immediately, following backlash for a video advertisement that depicted a man shoving a woman to the ground.
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Earlier this week, Golf Channel postponed the return of its reality competition series, "Big Break," as it was collaborating with Good Good. That show's presenting sponsor, Golf Galaxy, wanted its branding removed from the program. Operated under Dick's Sporting Goods, Golf Galaxy stopped selling Good Good products, as did the PGA Tour Superstore.
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Yahoo SportsGolf Channel has canceled its Big Break reboot in conjunction with Good Good Golf.
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"This is not, at all, what we stand for," Clark said. "The way this ad was received is not how Good Good is and not what we stand for once again. I want everyone to know that. I do not support (domestic violence), abuse or any of that."
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CBS Sports"I want to first start by saying I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did," Clark said. "And then, on Good Good's behalf, on [the] Good Good marketing team's behalf, I wanted to say an apology as well because this is not at all what we stand for. The way that this ad was received is not how Good Good is, and it's not what we stand for. I want everyone to know that. I do not support [domestic violence] or abuse or any of that of any kind."
4 details only one outlet reported
Independent claims that didn't surface elsewhere in our corpus. Treat as supplementary — not corroborated across outlets.
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01 Sky Sports The video published last week by the popular content creators was subsequently deleted after widespread criticism that it portrayed violence against women.
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02 Yahoo Sports Dating back to its debut in 2003, Big Break pits highly-skilled golfers against each other in a variety of skills challenges from tee-to-green, including two of the show's signature challenges ― the "Glass Break" and the "Flop Wall" ― which were set to return for Big Break x Good Good. The last season of the show aired in 2015.
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03 CBS Sports "I think initially, no, [they did not take enough accountability]," Rolapp said Tuesday. "I think what we saw was concerning, is clearly not aligned with PGA Tour values. We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late. But I think the responses are getting better. I think we've seen some things this morning, we've had some conversations with them, so we'll continue to monitor and work with them going forward. But no, we were disappointed with what we saw."
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04 Bleacher Report The ad, originally released last week, has since been deleted. Garrett Clark, one of the co-founders of Good Good and the male featured in the spot, posted an apology video on his X account on Wednesday.
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- cbssports
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- bleacherreport
- yahoosports