Amazon Considers Reviving 'The Apprentice' With Donald Trump Jr. as Host
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Amazon is reportedly weighing the potential revival of “The Apprentice,” which could include Donald Trump Jr., the president’s eldest son, as host, the Wall Street Journal reported on Wednesday.
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The Guardian CultureAmid speculative reports that Donald Trump Jr is being considered by Amazon to lead a reboot of The Apprentice, he’s already received a slightly muted endorsement from the reality show’s former host: his father.
Fox News EntertainmentPresident Donald Trump is addressing the rumors that "The Apprentice" is set to return with his son, Donald Trump Jr. at the helm.
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The Wall Street Journal cited anonymous sources who said Amazon MGM Studios head Mike Hopkins “began talking about the reboot idea internally early last year, around the time Trump was being sworn in for his second term, according to some of the people familiar with the talks”.
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Washington Times CultureAmazon MGM Studios head Mike Hopkins was involved in talks about the reboot proposal around the time Mr. Trump was being sworn in for his second term, according to the outlet.
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If Amazon reboots The Apprentice with a Trump at the helm, it would be a sign that the company is determined to cement a relationship with the family after it released Melania, Brett Ratner’s critically panned documentary about the first lady. Amazon paid $40m for the rights to the film – plus an as-yet unaired docu series – $26m higher than the offer from the second highest bidder, Disney. Amazon spent a further $35m on marketing Melania, which made just $16m at the box office – leading some questioning whether Amazon’s eye-watering $75m spend was really the price of ingratiating itself with Trump.
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Washington Times CultureThe documentary — a box-office bomb that critics dubbed an “infomercial” — was the first move for Amazon to push a show that featured the Trump family. A revival of “The Apprentice” would mark the second.
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"So, we’ll see what happens. He’s a good guy. He’d be probably good. He’s got a little charisma going. You need a little charisma for that sucker. So, we’ll see what happens," Trump concluded.
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The Guardian Culture“Well, I’ve been hearing it,” Trump said. “So we’ll see what happens. He’s good. He’s a good guy. He’s probably good. He’s got a little charisma going.”
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WATCH: ‘We’ll see’: Trump doesn't deny potential ‘The Apprentice' return "The Apprentice" first aired in 2004 with Trump as the host. He continued in that role until 2015, with various seasons and celebrity editions airing throughout that period. The series aired its final episode in 2017.
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The Guardian CultureThe Apprentice was hugely successful and spawned several spin-offs in the US and internationally. Trump hosted the show until 2015 when he left to run for office, but remained involved as an executive producer. Arnold Schwarzenegger then became host of The New Celebrity Apprentice in 2017, but left after one season as Trump repeatedly criticised him on social media.
3 details only one outlet reported
Independent claims that didn't surface elsewhere in our corpus. Treat as supplementary — not corroborated across outlets.
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01 Washington Times Culture The reality TV show that once starred Donald Trump before he became a household name — and later the 45th and 47th president — may be getting rebooted.
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02 The Guardian Culture Amazon said in a statement that a reboot was “not in active development”, but confirmed to Variety that “preliminary internal discussions about what’s next for The Apprentice” had begun since the media company acquired MGM, and with it The Apprentice franchise, in 2022.
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03 Fox News Entertainment Don Jr. was also heavily involved Trump’s presidential campaigns and administration, often acting as a surrogate and public advocate. He has also authored books and maintains an active presence in media and public speaking.
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