Google rolls out AI-powered “Auto Browse” feature in Chrome for premium subscribers

Google rolls out AI-powered “Auto Browse” feature in Chrome for premium subscribers

Balanced Summary

Google has begun rolling out a new AI-powered “Auto Browse” feature in Chrome, initially available to users subscribed to its AI Pro and AI Ultra tiers. The feature leverages Google’s Gemini model to perform autonomous web tasks—such as researching, comparing products, or navigating multi-step workflows—without direct user input. According to Ars Technica, the functionality is currently limited in scope and availability, with access restricted to paying subscribers. TechCrunch and Wired both confirm the integration of Gemini into Chrome’s sidebar and highlight the introduction of agentic capabilities that allow the browser to act on behalf of the user, with Wired describing the experience as putting “generative AI behind the wheel.” While all sources agree on the technical rollout and core functionality, they differ in framing. TechCrunch emphasizes the broader context of AI tooling innovation, also noting unrelated funding news about Modelence as part of a trend in “vibe-coding” infrastructure. Wired adopts a more cautious tone, portraying the feature as a shift toward AI-driven autonomy that may reduce user control. Ars Technica offers a more neutral, technical assessment, focusing on availability and limitations without editorial commentary. None of the sources indicate widespread public availability or full feature functionality, underscoring that this remains an early-stage rollout targeted at a premium user base.

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Sources (3)

  • wired
  • techcrunch
  • arstechnica

Original Articles (7)